GRANADA WIN CONTRACT FOR SPL TV

Last updated : 14 March 2002 By
Granada television have been awarded the contract to produce the new SPL television channel.

The Lancashire company fought off stiff competition from several other production companies to win the tender for the gound breaking, league owned, television station.

Now that the easy part is out of the way the SPL will have to find 200,000 subscribers who are willing to take their revolutionary channel.

The SPL do expect to lose money in the first few seasons, however, market research reports have revealed that they will attain the required level of subscriptions somehwere down the line.

It is, however, going to take a very determined and focused sales pitch to get the viewing public to stump up their tenner a month for a weekly dose of live Scottish Premier League action. In the end there might be extra money in this for the clubs involved but it remains a high - risk venture that has no "safety net" should the whole thing come crashing down in a mountain of debt.

The jewel in the crown of SPL TV is, of course, the OLD FIRM. Both these clubs have fanatical supports and it is into this passion that the marketing men will hope to tap in order to find the vast majority of their subscribers.

The SPL are entering this market at a time when televised football has almost reached saturation point. They will have to hope that they can prise customers away from the English Premier League dominated SKY DIGITAL and ITV DIGITAL.

If SPL TV fails to entice enough customers to sign up the concequences do not bear thinking about. Every club in the league, apart from the Old Firm, depends on the TV income to survive. If that revenue stream were to dry up suddenly we could be looking at the total collapse of the league.

Every professional footbal league in the world will be looking in on this "experiment" to see what happens. If it succeeds then the SPL will be looked on as ground - breaking pioneers. Failure will see heads roll and clubs go to the wall.

Is it a venture too far? Should the SPL stick to the administration of football and leave Television Stations to the professionals?

All will be revealed on a television screen near you shortly.