In a week when again our attention is turned to the brave plight of a former son as he fights the ultimate battle it is heartening to see that it is not all about the almighty dollar for every player.
The new Bhoy is looking forward to the near future as he starts to get used to life at his new club, and the player revealed that getting used to life in a new country is not the only culture shock that he faces.
"This is a new challenge for me," "I have never played for a club which must win every game, so it's a new challenge.
"When you come to a club like Celtic, one which is used to winning titles and playing in the Champions League, then your ambition must be as high as the club's.
"My ambition is to win titles here and I want us to achieve something in the Champions League. We have the players, the supporters, the stadium and the manager - we have everything we need to do something fantastic here.
"Yes, there will be pressure, and like I said, I have never played for a club which must win every game, but I am a quick learner and I am ready for that."
Once he had the usual quotes out of the way Fortune diverted his attention to the fact that he was willing to come to Celtic based on the honour of playing good football, not to inflate his bank balance.
"Why shouldn't football be more important than money?" he said. "When I started to play when I was young I didn't do it because I wanted to make money - I did it because it was my passion. If I can continue to play football for passion, then why not?
"Yes, money is a big part of the game today, but it is not the only thing. Yes, there were other clubs interested in me, but I didn't pay attention to any of that because my first choice was Celtic.
Fortune also revealed that the passion for the fans and the welcome he has had here in Scotland has totally vindicated his decision to turn his back on EPL relegation battles for the chance to win silverware and play in Europe.
"I can already feel the passion for football in this country. When people come and talk to you, you understand how important football is to them."
Yours in Celtic
Clydebuilt